FOR
EMPLOYERS:
Determining Commuter Needs
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Durham Commute Trip Reduction Ordinance
In order for employers
to influence the decisions employees make regarding the daily
commute, they must first understand what types of questions
the employee is asking his or herself when making commute
decisions. Employees are unique in work styles and unique
in the way they commute so they will make commuting decisions that reflect
their individual needs.
The more choices that are available, the more opportunities
the commuter has to create a personalized commute solution.
Employers can assist employees in making commute decisions
by promoting commute alternatives and providing internal support.
Commuting alternatives and transportation demand
management (TDM) strategies are listed below:
MODE – How
will I commute?
Commute alternatives include the following:
TIME – When
will I commute?
Many commuters adjust their travel schedules to avoid rush-hour
or to work around childcare or school schedules. The following
alternatives can reduce rush-hour congestion, mitigate worksite
access problems and parking crunches, and decrease commuter
stress.
- Flextime – offering employees the option
of "flexing" their arrival/departure times
- Staggered Work Hours – spreading out
the arrival/departure times of employees
- Compressed Work Weeks – allowing employees
to shorten their work week by working longer hours each day
ROUTE – Which way will
I commute?
Some commuters continually alter their travel route in order
to avoid delays caused by congestion, incidents, weather,
and/or construction. Programs can include:
-
Real-time Commuter Services – providing real-time
congestion, accident and weather information to aid in day-to-day
route planning. This can be easily incorporated on intranet
and internet web sites.
-
Advanced Route Planning – providing employees
with customized route planning (e.g. transit schedule and
route information, help from a transportation coordinator
that can assist employee in finding commute solutions, incorporation
of technology – links to transit providers, etc.) to
facilitate the use of commute alternatives or mitigate the
impacts of road construction.
- Emergency Ride Home (ERH) – ERH programs
provide a free emergency ride home for employees who regularly
use commute alternatives.
LOCATION – Where
or whether I will commute?
The location and design of
an employee’s
worksite and residence can have significant impacts on the
frequency,
length, and
difficulty of the commute.
- Telework – Telework
programs have the most impact on reducing traffic congestion
and improving air quality because they eliminate the need
for the commute altogether, even if it is just a few days
a week.
- On-site Services – providing services
for employees on-site to eliminate the need for employees
to have to use their cars at work every day. Examples include
cafeterias, daycare, ATM/banking, dry cleaning, car wash,
shuttle services, and many more.
- Worksite Location and Design – worksite
location decisions enhancing job access and commuting choices.
Examples include transit-oriented development or enhancements,
locating jobs near services, and near other businesses.
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