FOR EMPLOYERS:
Determining Commuter Needs

For Employers Home - Determining Commuter Needs - Developing Strategies and Solutions
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Durham Commute Trip Reduction Ordinance

In order for employers to influence the decisions employees make regarding the daily commute, they must first understand what types of questions the employee is asking his or herself when making commute decisions. Employees are unique in work styles and unique in the way they commute so they will make commuting decisions that reflect their individual needs.

The more choices that are available, the more opportunities the commuter has to create a personalized commute solution. Employers can assist employees in making commute decisions by promoting commute alternatives and providing internal support. Commuting alternatives and transportation demand management (TDM) strategies are listed below:

MODE – How will I commute?
Commute alternatives include the following:

TIME – When will I commute?
Many commuters adjust their travel schedules to avoid rush-hour or to work around childcare or school schedules. The following alternatives can reduce rush-hour congestion, mitigate worksite access problems and parking crunches, and decrease commuter stress.

  • Flextime – offering employees the option of "flexing" their arrival/departure times
  • Staggered Work Hours – spreading out the arrival/departure times of employees
  • Compressed Work Weeks – allowing employees to shorten their work week by working longer hours each day

ROUTE – Which way will I commute?
Some commuters continually alter their travel route in order to avoid delays caused by congestion, incidents, weather, and/or construction. Programs can include:

  • Real-time Commuter Services – providing real-time congestion, accident and weather information to aid in day-to-day route planning. This can be easily incorporated on intranet and internet web sites.
  • Advanced Route Planning – providing employees with customized route planning (e.g. transit schedule and route information, help from a transportation coordinator that can assist employee in finding commute solutions, incorporation of technology – links to transit providers, etc.) to facilitate the use of commute alternatives or mitigate the impacts of road construction.
  • Emergency Ride Home (ERH) – ERH programs provide a free emergency ride home for employees who regularly use commute alternatives.

LOCATION – Where or whether I will commute?
The location and design of an employee’s worksite and residence can have significant impacts on the frequency, length, and difficulty of the commute.

  • Telework – Telework programs have the most impact on reducing traffic congestion and improving air quality because they eliminate the need for the commute altogether, even if it is just a few days a week.
  • On-site Services – providing services for employees on-site to eliminate the need for employees to have to use their cars at work every day. Examples include cafeterias, daycare, ATM/banking, dry cleaning, car wash, shuttle services, and many more.
  • Worksite Location and Design – worksite location decisions enhancing job access and commuting choices. Examples include transit-oriented development or enhancements, locating jobs near services, and near other businesses.

 


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